TOI understands that companies that had picked up the tender document in August but did not come to the bidding table for lack of clarity and consensus, are expected to write to the BCCI on matters pertaining to sudden changes in the Board’s sponsorship-related policies, the initial eligibility criteria as mentioned under the ITT guidelines and the direct conflict between MPL and other e-sport and gaming platforms.
Further talks are expected to take place on Tuesday morning before the BCCI can have a relook at the deal and arrive at a more definite conclusion “if MPL can be brought on board as kit sponsor in the same capacity or with changes as agreed upon,” industry sources say.
It is not auguring well that the cricket board – that has used ‘transparency’ as the keyword in all deals in recent years – has chosen to sign this three-year deal without a tender process or even an Expression of Interest (EOI).
The BCCI, on Monday, was in the middle of signing a three-year kit sponsorship deal with MPL, an esports and gaming platform (aggregator) operated by Bangalore-based company Galactus Funware Technology Pvt Ltd, “when certain objections were raised”.
Media reports said the deal, speculated to be signed at a base price of Rs 65 lakh per match, along with a tacit understanding that the BCCI will be responsible for the ‘kitting’ of Team India apparel, has already been finalized.
The BCCI had first floated a tender in August to bring in a replacement for Nike. However, on September 1, not a single bidding party came to the table.
The same day, Board sources said, the “deadline for the apparel rights would be extended” and BCCI would sit across the table with potential buyers to work out a deal – a process that, it is learnt, was on behind the scenes these past two months.
In other words, the Board decided neither to float another tender nor call for an EOI.